Amazon PPC in the Age of Rufus: How to Structure Campaigns for AI-Driven Search in 2026
If you are still building Amazon PPC campaigns the way you did in 2024, you are literally burning cash. In 2026, Amazon is no longer a keyword-matching machine. It is an AI-driven intent engine powered by Rufus. This large language model sits between your product and the customer. It interprets what the shopper actually means, not just … Read more