The WordPress SEO mistakes we’re about to list here are common and easy to make. But they can also be easily avoided!
Ignoring Search Engine Optimization
There are a number of myths surrounding SEO. One of the biggest is that it’s a one-time thing, and you only need to do it once. SEO is not something that you do once and forget about! It’s an ongoing process.
There are countless factors at play in search engine optimization, and as your business grows, so does the complexity of its online presence. Continually update your website with new content and optimize for keywords—and those changes can happen quickly if you don’t stay on top of things!
When people think about Search Engine Optimization, they often think about keywords: which ones should I target? How many times should I use them? What’s Google going to rank me for? And while all these questions are valid concerns when it comes to getting found online by potential customers who are looking for specific information or products/services like yours, what we’ve found through our work with clients over the years is that there’s more than just keywords involved in good website optimization strategies.
There are many ways marketers can optimize their websites in order to improve rankings across different platforms such as Google Search results pages (SERPs).
Keyword Over-Optimization
Using your keyword too much is a cardinal sin of WordPress Seo. Search engines are smart enough to know when you are trying to manipulate their rankings, and they’ll penalize you for it accordingly. It’s better to use keywords naturally than over-optimize for the sake of getting more traffic from search engines.
In general, though, it is recommended to use keywords where they make sense—but don’t stuff them into your content just because they’re there or it feels like something should go there.
Don’t use the same keyword multiple times in one sentence or paragraph either; it’s okay if the word appears once or twice per paragraph or article but not three times per sentence!
Keyword Stuffing
Keyword stuffing is a practice where you stuff your content with as many keywords as possible. It’s bad because it makes your content look spammy and can also hurt your site’s rankings in search engines.
Keyword stuffing is an old SEO strategy, but it has never really worked well for the long term. The way to think about it is that Google’s algorithms are smart enough to tell when someone just added a bunch of keywords into their article without actually adding anything useful.
Read More: Increase Sales In Cyber Weekend and Christmas
They know if you’re trying to trick them into thinking that an irrelevant article is relevant by jamming in lots of keywords. So if you try keyword stuffing, Google will notice and punish you by marking your site as low quality or even removing it from their index entirely!
Short And Vague Post Titles
Keywords. They’re important, but they’re not all that matters in a blog post title. You want to be descriptive and keyword-rich without being too long or vague.
Post titles are one of the most important parts of your blog posts, because they will show up as the headline on search engine results pages and can be used by social media platforms like Facebook and Twitter (and even Google+).
It’s important that you choose a title that allows readers to easily find what they’re looking for, while simultaneously making it clear what kind of content is inside your post.
The ideal length for a blog title is between 70–80 characters; this ensures that it will fit into every search result box without having to force two words together or leave out an adjective you want included in your title!
Improper Permalinks Structure
A permalink is a permanent link to your post, which helps search engines identify the content of your page. It’s also how people can find your content on their favorite social media sites, like Facebook and Twitter.
When creating permalinks for posts, make sure you use an easily readable structure that makes sense for users and search engines alike. This way users can easily see what each post is about just by looking at its URL; it also gives them confidence that they are visiting an authoritative website with quality content.
Slow Page Loading Speed – WordPress Seo
Google will penalize slow-loading pages. Slow-loadingg web pages can have a negative impact on your rankings in search engines, as well as irritate visitors and cause them to leave your website before they find what they’re looking for.
Testing your website’s speed is easy! You can use a service like GTMetrix or Pingdom Tools. These tools will give you an idea of where the problem lies, so that you can easily identify areas where you should focus on optimization efforts.
Optimization is key! Make sure that all of your images are optimized properly and compressed. Which means smaller file sizes and faster load times for your visitors – who won’t have to wait as long for their screens to load!
Also, make sure all third-party scripts such as social media buttons aren’t slowing down page loads unnecessarily by using lazy loading techniques that only load those scripts when needed.
Not Optimizing Your Website For Specific Keywords
You should also avoid using irrelevant keywords in global meta tags, such as the header tag. Instead of using generic terms to describe your content, you should optimize your website for specific keywords.
You need to focus on optimizing your content using relevant keywords throughout the article body, including blog post titles and descriptions. When writing these sections of your page, make sure that you include related terms in order to boost SEO performance.
Finally, don’t forget about image file names! These can be an important signal for Google’s bot when they crawl through pages so make sure they match up with what you’re trying to accomplish with each post or page on your site
Bad Internal Linking Structure For Posts
Internal links are a great way to make your site more user friendly, and they help search engines understand the content of each page on your site better.
An effective internal linking structure helps users navigate through your website, which can increase conversion rates for websites with many pages in their site. It also helps search engines index all the pages on your site faster by linking them together.
Don’t Make These Mistakes With Your WordPress Seo
When it comes to optimizing your website for search engines, you can’t afford to skip any steps. If you want to get traffic from Google and Bing, then you need to make sure that your site is optimized correctly. This means using the right keywords in the right places, on-page optimization, and link building.
This is one of the biggest mistakes that people make with their SEO efforts: over-optimizing their pages by stuffing them full of keywords or keyword phrases that don’t actually have much meaning for their content or audience at all. Keyword stuffing can lead to penalties from Google, so avoid this practice at all costs!
Conclusion
We hope that this article has helped you to understand some of the most common mistakes people make when it comes to WordPress SEO. While there are many more things you could do wrong. These are some of the biggest ones that we see daily at our agency. If you want more information about how we can optimize your website and help boost your rankings in Google search results then please contact us today!
