Graphic design refers to a practice of using colors, shapes and images to deliver a message. In other words, graphic designing is an art of designing the ideas with visual information, it includes company logo, or a website design.
A social media page or photos on your t-shirt are also graphic design examples. Some people consider it a single discipline, while there are numerous types of graphic design.
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Understanding Graphic Design
Graphic design is a dedicated field that involves use of visual components to deliver information. Various digital marketing companies’ higher graphic designers to make their websites look attractive. In addition, graphic design services play a key role in boosting marketing efforts.
A graphic designer has expertise in creating compelling images that companies use to market their products/services and attract more clients.
7 Types of Graphic Design
Graphic design is a broader field than our expectations. Let’s explore the 7 types and learn more about it.
UI Graphic Design
UI or user interface design refers to the practice of creating simple and user-friendly interfaces. The purpose of offering friend UI design is to retain a user on a website and make him click on the buy button. Although, a smooth mouse and keyboard are also components of the UI.
However, in the context of graphic design, User interface is the visual experience of an individual. In simple words, the visual UI includes menus, buttons, and micro interactions on a specific page of the website. A UI designer maintains a balance between producing aesthetic designs technology,
These experts have complete command over designing desktop apps, mobile and game applications. Their job is to collaborate with UI developers and UX Designers who determine about functioning of the programs.
Marketing Graphic Design
As the name suggests, marketing graphic design comprises both, marketing and graphic design. This type of graphic design focuses on increasing user interest in your brand and promoting your products/services. Why both marketing and graphic design together?
Nowadays, user expectations have changed. They respond to marketing efforts if it meets their goals and satisfaction. An effective way to communicate your brand message to the audience is creating stunning visuals into your promotional content.
Marketing graphic designers coordinate with managers and business owners to generate compelling material for ad campaigns. Some designers work alone while others have a team around them.
Packaging Graphic Design
We all know that packaging is used to store multiple items for a safe transit. Package designing is also an important type of graphic design. An attractive packaging directly attracts the customer and persuades him to take action.
Therefore, a packaging designer must have deep industry knowledge and the information about manufacturing and printing mechanisms. A package designer has to create print-ready files for packaging. These designers also do product photography and convert these images into stunning looking visuals.
Motion Graphic Design
Motion refers to move; it means motion graphic design is a one that moves. Some examples of motion graphic design include video, typography, animation and other effects marketers use in online media. There was a time when fancy images were enough to grab users’ attention.
With rapid evolvement in technology, the popularity of motion graphic designing has increased. Nowadays, you may see mind-blowing animations and videos over all digital platforms.
Environmental Design
You have often come across street wall paintings, right? These are classic examples of environmental design. The purpose of environmental design is to develop a connection between the audience and places. Moreover, environmental graphic design includes interior, landscape and architectural design.
Environmental graphic design focuses on crafting visual elements that enhance physical spaces, making them more navigable and visually appealing. This includes designing signage, murals, and wayfinding systems that help people easily find their way around an area, such as a building or public space.
Exhibition displays and environmental branding are also key aspects, transforming spaces into immersive experiences. The goal is to blend functionality with aesthetics, improving the overall interaction between people and their surroundings.
readmore about History of Graphic Design : A Brief Introduction
Visual Identity Graphic Design
Visual identity graphic design focuses on the visual aspects of a brand or company. This includes designing logos, color schemes, typography, and other visual elements that represent the brand. The goal is to create a consistent and recognizable identity across all platforms, helping the brand stand out in a crowded market.
Publication Graphic Design
Publication graphic design encompasses the creation and layout of print media such as books, magazines, and newspapers. It involves arranging text, images, and other visual elements to create a cohesive and visually appealing design.
With the rise of digital platforms, this type of design now extends to e-books, online magazines, and digital newsletters. Designers must ensure readability and aesthetic appeal across both print and digital formats. The goal is to create an engaging reading experience, whether on paper or a screen.
Conclusion
Understanding the seven types of graphic design is crucial for anyone involved in the creative industries. Each type serves a unique purpose and requires specialized skills. Whether you’re a designer looking to specialize or a business seeking to understand how design can benefit your brand, knowing these categories can guide your decisions and strategies.
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FAQ’s
Yes, many graphic designers choose to specialize in multiple areas, such as both UI design and marketing design, depending on their interests and skill sets.
Adobe Creative Suite (Photoshop, Illustrator, InDesign) is widely used, along with tools like Sketch for UI design and After Effects for motion graphics.
Consider the end goal of your project. If you need to build brand identity, focus on visual identity design. For promoting a product, marketing design would be more appropriate.
While motion graphics are predominantly used on digital platforms, they can also be used in other media like television and cinema.
Smith
Welcome to my blog! As an Digital Marketing expert with over 15 years of experience, I’ve witnessed the transformative power of search engine optimization from the very beginning of my career. In this blog series, I’ll delve into the crucial role SEO , marketing plays in the success of small businesses. Join me on this journey to uncover how leveraging data-driven insights and innovative SEO techniques can propel your small business to new heights, attract a broader audience, and drive sustainable growth in the digital age. Whether you’re a seasoned entrepreneur or just starting out, you’ll find valuable insights and practical tips to enhance your Digital Marketing strategies.
