The best way to increase online sales is through the development of an ecommerce website. Here are some tips on how to optimize your B2B Ecommerce site:
Understanding B2B Ecommerce
B2B ecommerce is a growing industry. The number of B2B ecommerce sales worldwide is expected to increase from $5.5 trillion in 2018 to $8.4 trillion by 2023, according to Statista. In other words, it’s a good way to increase sales and attract new customers as well as grow your business. To make sure you’re getting the most out of your B2B ecommerce experience, here are some basics:
Increase Your Online Reach
The first step to increasing online sales is to reach new audiences. For example, while you may already have a website and email list, it may not be enough to attract the right people.
If you’re an older company or don’t have much of a social media presence, start by creating accounts on LinkedIn and Facebook. you can consult marketing agencies like Esols for social media marketing on facebook and linkedin. While these sites aren’t as popular with younger demographics, they’re still important places where business professionals congregate.
You’ll also want to use your blog as another way to get in front of potential customers. Posting blogs that are relevant and useful for your target audience will build up trust with them over time—and when they’re ready for business or have questions about what you offer, they’ll come looking for answers from you!
Improve Product Search And Discovery
Although you may already have a clear product catalog, it’s important to make sure that customers are able to easily find the items they want. Adding filters and sorting options can help with this. For example, if you sell exercise equipment, consider adding categories like price range or weight limit so people can narrow down their search quickly and easily.
Another way to make it easier for customers is by providing a clear product directory or category page where shoppers can browse all of your products by type (e.g., clothing), brand (e.g., Nike) or price range (e.g., under $50). The goal here is not only for them to see what you have available but also for them to get ideas about what might be right for them based on different features as well as other customer reviews.*
Personalize The Customer Experience
The goal is to make your customers feel like they are being taken care of by a human, not an automated system and that’s where Esols Specialists can help you. they use data to personalize the customer experience. This can be done in many ways:
Use data to target specific customers. For example, if you notice that certain customers tend to make larger purchases or return more frequently, then use this information when trying to sell them something new.
Use data from previous purchases and visits to create a sense of urgency for the next purchase or visit. If the customer knows that other customers have made similar purchases recently, then this could help persuade them into making their own purchase sooner than later.
Offer Customized Pricing To Customers – Increase Online Sales
Offering customized pricing to customers is a great way to make them feel more special and can help you increase online sales. This is especially true if you’re selling products in which price is a competitive advantage, such as high-end apparel or jewelry.
Customized pricing can be based on:
- Geographic location (e.g., shipping costs)
- Customer size (e.g., volume discounts)
- Customer history (e.g., repeat customer discounts)
- Customer credit score (e.g., use of PayPal)
- Customer value to your business (e.g., offer new clients a 15% off coupon code)
Make The Customer Journey Seamless
Make it easy for customers to contact you. Customers are going to have questions about your product or service, so make sure they have access to support in multiple ways: through email, phone calls and live chat. You may also consider having a social media presence that allows customers who are already familiar with your brand (but not necessarily ready to make a purchase) the opportunity to engage with you on these platforms as well.
Make sure your website is mobile-friendly so that people who visit from their smartphones don’t get annoyed at having trouble navigating through your site while trying out different filters or searching for products they’re interested in buying. An easy fix here would be adding responsive design capabilities so that no matter what device the visitor uses (desktop computer / laptop / smartphone), everything will display correctly!
Conclusion
In the end, it’s all about making your business easier to use for customers. It may seem like a lot of work at first, but once you make that investment in improving your website’s user experience and ease of use, you will see results. its recommended to consult Esols web-development service providers to asses and improve your website’s performance. The best part is that these improvements don’t just benefit new customers—they also help keep current clients happy as well!
