Digital content marketing is the most effective way to reach your audience, but there are so many types of content you can create and use that it can be confusing. In this post, we’ll break down each type of digital content marketing into its own section and give examples of how they’re used by brands. By the end, you’ll know which types of content marketing will work best for your brand or business!
Video Marketing
Video marketing is a great way to get your message across in an engaging and memorable way. You can use it to promote products or services, give away free content and much more. In Video marketing helps you build trust with your audience by showing them what you have to offer, whether that’s an informative video explaining how to use a product or service or a fun video showcasing the work environment of your business.
Video marketing also has the added benefit of making things easier for viewers who might not be able to read such as those with dyslexia or learning disabilities. Its allows them to see what they are being told instead of just reading it on a page which makes it easier for them understand what is going on!
Infographics
Infographics are a great way to communicate complex data and statistics visually. They can use in social media, newsletters, and as blog posts. Infographics are a visual way to communicate information. The key is to keep it simple and easy for people to digest the information without getting confused by complex graphics or illustrations.
Infographics can contain both text and images so they’re perfect for explaining complicated concepts in an even more simplified manner than just using only text (although, if you want to go that route there are great tools out there!).
Types Of Content Marketing – Blog Posts
Blog posts are the most common type of content marketing. Blog posts can be written in a variety of formats, from listicles to case studies, and they provide readers with more information than social media does.
In 2023, you’ll likely want to use blog posts for:
- Educating your audience about a topic related to your business or industry that you have expertise in. For example, if your company sells dog food for poodles and you’ve noticed that poodle owners are looking for grooming tips online, write a blog post about how to groom your poodle at home (and include links back to your site where they’ll be able to buy the products).
- Sharing personal anecdotes related to business topics (without being too promotional). For example: “I love working at my company because we offer great benefits like paid maternity leave!”
Case Studies
Case studies are a great way to demonstrate the benefits of using your product or service. They’re also useful for showing how it works in real life, which can help build trust with potential customers and motivate them to try it out for themselves.
Case studies can be use to show how your product or service helped a customer overcome challenges, solve problems or achieve their goals. A good case study will highlight the value you delivered (the problem solved) and the benefits that resulted from using your offering (the results).
White Papers
White papers are a great way to explain complex topics in an easy-to-read format. They’re also a good way to share your knowledge with other businesses who may not have had the chance to work with you before.
White papers should be at least 5,000 words long and written in plain language that anyone could understand. You’ll want them to be structure so they’re easy for readers to follow, but don’t worry about making them sound too formal or technical—you’re trying to get your point across as clearly as possible!
As white papers are meant for sharing information, they should contain plenty of data points and statistics so readers can see how well their strategies work. If possible, include case studies or examples from the real world that illustrate how customers solved a problem using what they learned from reading your white paper (and maybe even add some pictures).
Podcasts
Podcasts are a great way to communicate with your audience. If you’ve listened to podcasts before, you may already know that they’re a useful platform for brands and individuals. Who want to tell stories in an intimate setting. You can use podcasts as platforms for promoting your products and services, or you can use them as ways of connecting directly with potential customers.
Podcasts are also a great way to showcase your expertise in the industry. For example, if you have an expert subject matter person on staff who knows everything there is about CPA marketing tactics, having them share their knowledge through a podcast will help build trust with listeners and increase brand recognition for both the company itself and its employees/representatives (if applicable). If done correctly, this kind of content could result in increased sales leads or even new accounts!
Newsletters
Newsletters. They’re old school, but they work. Newsletters are an easy way to keep your audience up-to-date on new products and services, as well as updates from existing ones. They can be sent out regularly or at key points in the year to remind people about what you have available for them.
For example, if you run a store that sells specific types of clothing and accessories, you could send a newsletter out once per quarter with information about your latest additions—new colors, styles or fabrications that you think might appeal to subscribers—and perhaps even offer exclusive discounts or sneak peeks at upcoming collections before anyone else gets them!
One thing to keep in mind when using newsletters as a lead generation tool. Take sure that it’s simple for subscribers to unsubscribe if they don’t want more updates from your business after receiving this one email!
Memes and GIFs
Memes and GIFs are the perfect way to generate shares, likes, and comments. They’re also a great way to promote your brand, an event you’re hosting, or even just a product or service that you offer. If done correctly, memes and GIFs can be use to build customer relationships with the help of influencers in your industry.
Takeaway
With all of these content types, you can be sure that your campaign will have a varied and interesting focus. Your audience will be able to engage with the content in a variety of ways. Which will make them more likely to share it on their own! You can also use Click-To-Tweet buttons within each piece of content, allowing users to share without leaving the page they’re currently on.
Conclusion
All in all, there are a lot of different types of content marketing out there. The key is to find the type that works best for your business and stick with it! However, if you’re feeling overwhelmed by all these options and want a more simplified breakdown, then we recommend starting with these three types: videos, infographics and blog posts.
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