If you’re looking to get the most out of your google paid search ads, it pays to use a positive approach. That’s right: there’s more than one way to skin a cat when it comes to google paid search ads.
And we’re not talking about the literal skinning of cats here (though if you do that in your spare time, please send pictures). Rather, my point is that there are multiple ways of using paid search effectively—and positively—in order to achieve better performance and lower costs.
Bid Only On Relevant Keywords In Google Paid Search Ads.
No matter what your business is, you should bid only on the keywords that are relevant in google paid search ads. This way, you’ll be less likely to waste money on irrelevant clicks and will get more conversions because people searching for those keywords are more likely to convert into customers.
Once you’ve identified the right keywords in google paid search ads for your campaign, it’s important to bid only on them if they have a high search volume and low cost per click (or CPC). For example, if someone searches “buy socks” then they’re much more likely to actually buy a pair of socks than someone who is searching for “what brand of sock is good.”
That’s why it makes sense for businesses selling socks to only bid on these types of keywords: They’re getting lots of searches from potential customers and the ads don’t have much competition because no one else is trying their luck with this particular term either!
Finally, keep an eye out for words like “free shipping”, “sale”, etc., which can indicate users who are ready-to-buy right now. If those words appear at all in your ad copy or landing page copy then consider using them!
Use Negative Keywords To Control Who Sees Your Ads
A negative keyword is a word or phrase that you want to avoid showing your ads for. Negative keywords are words or phrases that you don’t want your ads to show for because they’re irrelevant to what you’re advertising, too broad, or too expensive.
If your business sells a product and people search “buy dog food” but it’s not the kind of dog food you sell, then adding “dog food” as a negative keyword will prevent those searches from displaying your ad since they won’t get any clicks anyway! By avoiding these irrelevant searches, you can keep costs down while still getting good traffic volume and impressions.
Use Extensions And Structured Snippets
Use extensions to increase your click-through rate. You should also use structured snippets to improve your conversion rates.
You can use extensions to draw attention to important information about your business, like hours of operation or a coupon code. Use structured snippets instead of long descriptions on paid search ads so that people can quickly get the information they need from your ad.
Advertise To The Right Audience At The Right Time
Target the right audience with your advertising. A good way to keep your costs low is to advertise only to the people who are most likely to buy from you. This means having an accurate idea of where and when they’re likely to be searching for products like yours.
Advertisers can target their ads by location, device and time of day, as well as other factors that could impact conversion rates such as search volume and cost per click (CPC).
Set up your campaign settings: Google paid search Ads provides a number of options for setting up campaigns based on how much you’re willing to spend per click, how many clicks you want each ad to receive each month and which keywords should trigger the ads—as well as whether or not they appear on Google Search or YouTube Search results pages.
Use analytics dashboards: To get a sense of how things are going overall with your paid search campaigns, see what’s happening in real-time using Google Analytics reports. These will show you which keywords are generating traffic at any given moment so that if something goes wrong quickly enough it can be fixed before too much damage is done!
A/B Test Your Ad Copy And Landing Pages
In order to determine the best possible keywords and bids, you’ll need to test your ad copy, landing pages and more. Google Adwords offers a free A/B testing tool that can help you determine what works best for your business.
It’s actually very easy. You simply add two versions of an ad or webpage into the tool and then select which one will serve as the control (the original) and which will serve as the variation (your new version).
You then wait for traffic from Google paid search ads to come in so that these two versions can be served up together in an auction-based system where each page gets rewarded based on its click-through rate (CTR).
After enough people have viewed both versions, you can analyze which page received more clicks or conversions by examining the cost per click paid out based on their respective click-through rates (CTRs). The lower cost per conversion will tell us which variation performed better!
Conclusion
The most important point to remember when it comes to your paid search campaigns is to be positive. The best way to minimize cost is by focusing on quality rather than quantity, and this means targeting the right audience and using high-quality ad copy that resonates with them. By following these five tips, you’ll be well on your way towards achieving that goal!
Read About: 5 Benefits of Google Ads
